Whether you own a retail store or a hospitality business, getting people through your doors can often be challenging. It’s not something that’s easily achievable, especially when it comes to starting a business from the ground up. You don’t have the same following or reputation as a company that’s existed for decades in comparison.
With that being said, here are some helpful tips to bring more customers to your business premises this year.
Play music
When people hear music, it’s like a magnet. It draws them in and if it’s a song they love, then you may find they’re more inclined to step into the store, rather than just walk past it. Playing music is a great way of appealing to customers who are perhaps looking to explore what you have to offer as a brand.
If it’s a retail store, then here is the best music to play in retail stores that may help entice more customers to your doors.
Have someone to greet customers at the entrance
If you’ve got the resource available in regards to your staff members, then make sure someone is positioned at the entrance of your store so that they can greet everyone coming in.
This is standard for most premises that offer dining experiences. The host or hostess at the front desk will welcome guests to the establishment and lead them to their tables. The same approach should be taken for any business premises, even if it’s a security guard who opens the door for each person that arrives.
Create some eye-catching window displays
Window displays are something worth taking advantage of, especially if it’s something that helps to sell products being sold by the business. If you have a number of window displays at your disposal, make the most of them.
These window displays are great for those who may be selling in retail stores and will have seasonal campaigns that need promoting. Take full advantage of decorating your window displays, especially if you are struggling to draw the eyes of those passing by.
Improve your employees’ people skills
If you’re looking to improve your employees’ people skills, then this is something you’ll definitely want to work on. Employees that work in a customer-facing role, will likely already have some semblance of experience. However, it’s important to make sure your employees are doing their utmost to impress customers.
There are plenty of training opportunities to help customers who may be struggling to win over customers or perhaps are falling behind on their targets when it comes to sales.
Do in-store promotions
In-store promotions are a great way to boost sales and encourage more customers to visit the store. Make sure you make these promotions noticeable and that they offer enough for the window shopper to walk in and enquire further. In-store promotions are great for giving your sales that extra boost it may be after.
Bringing more customers into your business takes time and effort. However, it is easy to achieve once you know how.
