Ever look at a competing website in your space and sit there green with envy?
It’s tough to feel like your own site is up to snuff when it’s as if you’re competing with a bunch of professional designers. While design is crucial as the layout and architecture of our sites ultimately determine who clicks and who bounces, not everyone out there is obviously a creative genius.
And you know what? That’s okay.
Because it’s arguably easier than ever to give your site some creative flair, granted you know where to start. Thanks to the variety of tools, resources and plugins out there today, even those who have no idea what makes proper design can give their sites a creative touch. In fact, let’s talk about four ways you can get started with breathing new life into your site ASAP.
Include Creative Video Content
Chances are you’ve noticed the trend of videos on many homepages for any given business these days, right? That’s because videos can do so much in so little time, all without interrupting or causing extra work on visitors.
Not all videos are created equal, though. Rather than rely on a traditional welcome or introduction video, dare to think outside of the box. Creative touches such as whiteboard animation videos for your business have the potential to be both compelling and captivating as your grab the attention of your traffic as soon as they land on the page.
Rethink Your Color Scheme
If you’re using a default WordPress theme and haven’t made alterations to its color scheme, perhaps it’s time to rethink what design means to you.
Sure, so many themes do look sleek right “out of the box.” That said, it’s likely that there are thousands of other business owners relying on the same theme. The end result is a bunch of uniform sites that don’t exactly scream “look at me.”
You don’t need to go crazy with colors, but consider going beyond the defaults. Small accents and even extra steps such as changing fonts can go a long way.
Give Your Visitors More to Look At
When it comes to sites today, seeing is indeed believing.
Text-only sites have totally gone the way of the dinosaur. Images are proven to hold the attention of visitors and likewise have the potential to illustrate your brand and what it’s all about.
Social images that you can yourself are way more preferable to generic stock photos, by the way. From Instagram colleges to digital photobooks and beyond, there are tons of creative WordPress plugins out there to help you liven up your site’s image profile.
Get Inspired
Finally, you should strive to figure out exactly what you feel your site is missing rather than just assume that you aren’t creative enough.
Look at some other sites both within and outside your niche to understand what makes an attractive site to you. Likewise, take some time to learn the psychology of creativity to keep yourself both motivated and inspired. It’s easy to doubt whether or not your site looks professional or “creative” on paper, but you might be surprised how a little bit of fine-tuning and experimenting over time go can go a long way.
You don’t need a design degree or traditional creative background to spice up your site. By focusing on small steps you can take today, you can transform the vibe of your site in no time flat
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