Whether you’re using Instagram to build your brand, run your business, or earn some extra cash as an influencer, you’re always looking for ways you can improve your posts and get more engagement. As a business or influencer, engagement is the key to success.
If you’re trying to get better results on your posts, there are different tips and tricks you can try to boost your posts and increase engagement, but what you might not realize is that there are also little things you may already be doing (or not doing) that are having a bigger impact on your posts than you think. For example, did you know that the filter you use or the time of day you post can affect how well your posts perform? There are quite a few little things you might not realize are having a big impact on your Instagram posts. Check out the list below.
The Filter You Use
Instagram offers many different filters, each of which can beautify or change the vibe of your post in their own unique way. Believe it or not, though, studies have shown that filters that warm images or increase exposure can improve the number of views and comments posts get while filters that increase saturation or “add age” can lower views and comments. That means filters like Mayfair, Valencia, Nashville, and Lark, among others, could help improve your posts’ performance while the other filters you could use might have a negative effect.
The Time of Day You Post
You may not think anything of posting as soon as you snap the perfect photo or come up with the perfect quote, but the time of day, (and even the day), that you post can affect the engagement your post will get. According to research, early morning, lunchtime during the week, and evening hours are the best times to post, since that’s when people aren’t tied up at work. If you want to get even more specific, 5:00 AM on Thursdays and Fridays, 11:00 AM on Thursdays, 3:00 PM on Wednesdays and Thursdays, and 4:00 PM on Thursdays are the best times and days to post if you’re looking to maximize engagement.
Your Hashtags
Hashtags can be a lot of fun, but they serve a really important purpose, and if you haven’t been very intentional with your hashtags, then you could be affecting the engagement on your posts. Hashtags help connect ideas and trends and brands and make it easier for people searching hashtags to find the posts you’re sharing that are related to what they’re interested in. Just using branded hashtags or using hashtags you’ve made up on your own won’t help you boost your posts. If you want to change that, you can use tools like hashtagsforlikes to find trending hashtags that will boost your posts.
Emojis
Emojis are so much fun and can really add to the text of an Instagram post, driving home a thought or a point by giving it expression. Emoji use has increased across the board—they have increased 775 percent in marketing messages and emojis are used in nearly half of all comments on Instagram. With such an increased use, you’re likely using emojis in your post already, which is good, since emojis can have a positive impact on engagement and reception of the posts that are put out on Instagram.
Sharing Your Location
Privacy is something that everyone values, but when it comes to sharing certain information online, people have mixed feelings. Some people tend to believe that there’s no such thing as online privacy and are fine with sharing information like their location with everyone. Others, though, are more cautious and avoid sharing their location at all costs. Of course, you should do whatever makes you feel most comfortable, but sharing your location on your Instagram posts can improve engagement and help others in your local area find and connect with you, increasing your following.
In Conclusion
Instagram is a great tool whether for business or for fun, but if you’re not getting engagement and seeing the results you want to see, then you may as well be posting for yourself only. While there are plenty of big things you can do to help improve your engagement, you should take a look at the little things too since there are quite a few that can have a bigger impact on your posts than you might think.
What changes have you made to your posts that have made the biggest difference?
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